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Consumer Privacy Policy
Effective as of January 1, 2020
Last updated July 1, 2024
Introduction
National CineMedia, LLC (“NCM,” “we,” “our,” or “us”) respects the privacy of your information. This Privacy Policy is designed to assist you in understanding how we collect, record, use, share, and safeguard your information. This Privacy Policy applies to individuals who access our websites, mobile applications, and social media pages(collectively, “Sites”) and any of our online and, where required, offline services (collectively, “Services”).
From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage. Please review this Privacy Policy periodically.
This Privacy Policy covers the following topics:
1. Personal Data We Collect
We collect personal data from you through your use of the Sites and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:
Personal Data You Provide
Depending on how you interact with our Sites and Services, we will collect the following personal data that you voluntarily provide to us for the following purposes:
- Sign Up. If you sign up for access to our Noovie ® app, you will provide us with your social account information or your email address and password for future login purposes.
- Create an Account. If you create an account through our Campaign Manager, you will provide us with your name, email address, phone number, company name, company address, and a password for future login purposes.
- Sign In. When you sign into our app or your account, you will provide us with your login credentials.
Enter a Promotion. If you enter a promotion, you will provide us with information that may include, depending on the nature of the promotion, your name, address, email address, social account information, phone number, company name, title, age/date of birth, and Social Security Number/Tax Identification Number.
- Create Your Campaign.To create your advertising campaign, you will provide us with your name, email address, phone number, company name, company address, and financial information.
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Upload Your Media.
- Shopify provides the functionality to upload your media through our Campaign Manager site. Please review Shopify’s privacy policy here regarding the information it collects, records and stores.
- MASV provides the functionality to upload your media through our File Delivery Upload page. Please review MASV’s privacy policy here regarding the information it collects, records and stores.
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Make a Payment.
- Shopify provides the functionality to make a payment through our Campaign Manager site. Please review Shopify’s privacy policy here regarding the information it collects, records and stores.
- Hitachi Solutions provides the functionality to make a payment through https://payments.ncm.com. Please review Hitachi Solutions’ privacy policy here regarding the information it collects, records and stores
- Contact Us. If you contact us, you will provide us with your name, email address, company name, and company zip code and have the option to provide us with your city, state and phone number.
- Contact the Audit Committee. If you contact the Audit Committee regarding accounting, internal accounting controls or auditing matters, you have the option to provide us with your name, email address, phone number, company relationship, and any other information you provide in your message.
- Contact the Board. If you contact our board of directors, you have the option to provide us with your name, email address, company relationship, and any other information you provide in your message.
- Sign Up for Email. If you sign up to receive emails from us, you will provide us with your email address.
- Chat. Gorgias provides the functionality for our chat feature. Please review Gorgias’ privacy policy here regarding the information it collects, records and stores.
- Careers. UKG provides the functionality for our application portal. Please review UKG’s privacy policy here regarding the information it collects, records and stores.
Personal Data as You Navigate Our Sites
We automatically collect certain personal data through your use of our Sites and our use of cookies and other tracking technologies, such as the following:
- Usage Information. For example, the pages on the Sites you access, the frequency of access, and what you click on while on the Sites.
- Device/Social Account Information.For example, hardware model, operating system, application version number, IP address, browser, and social account information.
- Mobile Device Information. Mobile advertising ID and aggregated information about whether the Sites are accessed via a mobile device or tablet, the device type, and the carrier.
- Location Information. Location information from visitors to the Sites on a city-regional basis.
For more information on our cookie usage see our “Cookies and Other Tracking Technologies” section below.
Personal Data We Collect About You from Other Sources
In some cases, we may receive personal data about you and your household from other sources (such as movie ticket sellers, movie exhibitors and data brokers). This includes mobile advertising IDs, device and network identifiers and configurations, device attributes, names, email addresses, IP addresses, phone numbers, precise geo-location with date and time stamps, and information about places visited, purchases made, and personal attributes (such as age, gender, interests, and preferences).
2. How We Use Your Personal Data
We use your personal data for the following purposes:
- Your Interactions with Us and the Sites.
We use your personal data to provide a more meaningful experience to you when you use or access the Sites or Services, or you interact with us. For example, we use your personal data when you contact us, use any of our social media platforms, or place orders with us. We also use your personal data to maintain your progress in our games, to display that progress on leaderboards, and to provide You with rewards (e.g., Popcorn) in connection with your gameplay. In addition, we use personal data in our promotions to collect entry information, select winners, award prizes, and comply with applicable laws relating to announcing winners and tax reporting.
- Developing Profiles and Creating Advertising Segments.
We use personal data to create pseudonymized profiles at the personal, device, or household level utilizing characteristics, behaviors, attributes, preferences, and interests that we know or infer. We aggregate profiles having common characteristics into segments that we think may be of interest to advertisers. We make information about these segments available to prospective clients and their agencies through demand side platforms. Clients and their agencies engage demand side platforms to deliver targeted advertising (including ads related to housing, employment, or financial or lending services) to one or more segments, and the demand side platforms facilitate the delivery of targeted advertising on publisher sites (such as websites, mobile applications, and Internet-connected televisions) that make advertising inventory available through supply side platforms.
- Delivering Personalized Advertising to You.
In addition, we use personal data to deliver targeted advertising to you, including on behalf of our clients. Targeted advertising, sometimes referred to as cross-context behavioral advertising, involves the targeting and display of advertising to you where the advertisement is selected based on personal data obtained from your activities over time across businesses, distinctly-branded websites, applications, or services, other than your intentional interaction with us, our distinctly-branded websites, applications, or services (including to predict your preferences or interests). To better target advertising, we use an algorithm to create profiles based on what we know or can infer about you from information that we collect or receive. We maintain profiles in a third-party data management platform that pseudonymizes each profile by rendering the personal data no longer attributable to you without the use of additional information.
- Measuring Success of Advertising Campaigns.
We also use pseudonymized information to measure the success of advertising campaigns. For example, we make pseudonymized information available to attribution and measurement providers to help us understand your interaction with an ad and your purchase behavior after seeing an ad. We then provide metrics about targeted advertising campaign performance to clients and their agencies.
In addition, we may use all the personal data we collect in accordance with applicable law such as to:
- Maintain and improve our Sites and Services;
- Protect the security and integrity of our Sites and Services;
- Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms of Use, and to otherwise fulfill our legal obligations;
- Monitor compliance with and enforce this Privacy Policy and any applicable agreements and policies;
- Defend our legal rights and the rights of others;
- Fulfill any other purposes for which you provide it;
- For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and
- Comply with applicable law.
3. How We Share Your Personal Data
We may share the personal data that we collect about you in the following ways:
- With vendors who perform data or Site-related services on our behalf (e.g., email, hosting, maintenance, backup, analysis, etc.);
- To the extent that we are required to do so by law;
- With vendors to prepare, deploy and analyze advertising content and campaigns;
- In connection with any legal proceedings or prospective legal proceedings;
- With co-sponsors and prize providers in connection with promotions we offer;
- To establish, exercise, or defend our or a third party’s legal rights, including providing information to others for the purposes of fraud prevention;
- With any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal data;
- With any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events;
- With any other person or entity where you consent to the disclosure; and
- For any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.
For more information on how we sell or share personal data with third parties, see our “Your State Privacy Rights and Additional Disclosures” section below.
4. Cookies and Other Tracking Technologies
How We Use Cookies
Like many other companies, we use cookies and other tracking technologies (collectively, “Cookies”). Cookies are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).
We use Cookies to:
- Estimate audience size and usage patterns;
- Understand and save your preferences for future visits, allowing us to customize the Sites and Services to your individual needs;
- Advertise new content and services that relate to your interests;
- Keep track of advertisements and search engine results;
- Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and
- Recognize when you return to the Sites.
We set some Cookies ourselves, while separate entities set other Cookies. We use Cookies that other entities set to provide us with useful information, to help us improve our Sites and Services, to conduct advertising, and to analyze the effectiveness of advertising. For example, we use Cookies from Google and other similar companies.
How You Can Opt Out of Cookies
- Browser Settings
You can block Cookies by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Sites.
You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org or www.allaboutcookies.org.
- Platform Controls
You can opt out of Cookies set by Google by following the instructions found at https://adssettings.google.com .
- Advertising Industry Resources
You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website . For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website .
Please note these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.
Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies to help us analyze how users interact with the Sites and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click here .
Google reCAPTCHA
We use Google reCAPTCHA, a free service provided by Google, Inc., to protect our Sites from spam and abuse. Google reCAPTCHA uses advanced risk analysis techniques to decipher humans and bots. Google reCAPTCHA works differently depending on what version is deployed. For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction. Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements. Your use of Google reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service . More information as to Google reCAPTCHA and how it works is available here .
5. Universal Opt-Out Mechanisms
The Sites recognize the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends a GPC opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs . If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Sites do not currently interpret, respond to or alter their practices when they receive “Do Not Track” signals.
6. Security
We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.
7. Third Party Links
The Sites may contain links that will let you leave the Sites and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.
8. Children’s Privacy
The Sites and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13.
9. Your State Privacy Rights and Additional Disclosures
Depending on the state in which you reside and the capacity in which you interact with us, you may have certain privacy rights regarding your personal data. If you are a California resident, please see our “Notice to California Residents” section below. For other state residents, your privacy rights may include (if applicable):
- The right to confirm whether or not we are processing your personal data and to access such personal data and the categories of personal data we are processing or have processed;
- The right, at our option, to obtain a list of specific third parties, other than natural persons, to which we have disclosed your personal data or any personal data;
- The right to obtain a copy of your personal data that we collected from and/or about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another controller without hindrance, where the processing is carried out by automated means;
- The right to delete personal data that we collected from and/or about you, subject to certain exceptions;
- The right to correct inaccurate personal data that we maintain about you, subject to certain exceptions;
- The right, if applicable, to opt out of the processing of your personal data for purposes of (1) targeted advertising; (2) the “sale” of your personal data (as that term is defined by applicable law); and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
- If we are required by applicable law to obtain your consent to process sensitive personal data, the right to withdraw your consent; and
- The right not to receive discriminatory treatment by us for the exercise of your privacy rights.
- We sell and share online identifiers to third-parties, such as advertising networks and analytics and measurement companies. We do not use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals.
To exercise your rights, please submit a request through our interactive webform available here or by calling us at 833-626-2272. If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we may ask you to verify data points based on information we have in our records. If you are submitting a request on behalf of another individual, please use the same contact methods described above. If we refuse to take action regarding your request, you may appeal our decision through our interactive webform available here or by calling us at 833-626-2272.
10. Notice to California Residents
The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Policy is intended solely for, and is applicable only to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.
The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated informationor lawfully obtained, truthful information that is a matter of public concern. For purposes of this “Notice to California Residents” section we will refer to this information as “Personal Information.”
If you are a California resident and a current or former employee, officer, director, owner, job applicant, or independent contractor of ours, please see our privacy notice available here for more information on our collection and use of your Personal Information in that capacity.
Notice at Collection of Personal Information
Consumers
We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Policy, have collected the following categories of Personal Information when you interact with us in a consumer capacity:
- Identifiers (name, postal address, online identifier, Internet Protocol address, email address, account name, Social Security number, tax ID number)
- Unique personal identifiers (device identifier; cookies, pixel tags, mobile ad identifiers, or other similar technology; unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
- Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (signature, telephone number, as well as the categories listed in “Identifiers” category above)
- Commercial information (records of personal property, products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information)
- Internet or other electronic network activity information (information regarding consumer’s interaction with website, application or advertisement)
- Geolocation data
- Audio, electronic, visual, thermal, olfactory, or similar information
- Professional or employment-related information (including employment history)
- Education information
- Inferences drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
- Sensitive Personal Information (Personal Information that reveals a consumer’s Social Security number; account log-in in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation
We collect Personal Information directly from California residents and their devices directly, movie exhibitors, and ticket sellers, advertising networks, internet service providers, data analytics providers, operating systems and platforms, and data brokers. We do not collect all categories of Personal Information from each source.
In addition to the purposes stated above in the section “How We Use Your Personal Data” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:
- Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
- Debugging to identify and repair errors that impair existing intended functionality
- Short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of your current interaction with us
- Performing services, including facilitating game play and disclosing promotion winners, maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, providing analytic services, or providing similar services
- Providing advertising and marketing services, except for cross-context behavioral advertising, to you
- Undertaking internal research for technological development and demonstration
- Undertaking activities to verify or maintain the quality of a service or device that is owned or controlled by us, and to improve, upgrade, or enhance the service or device
- Advancing our commercial or economic interests
Sale, Sharing, and Disclosure of Personal Information
The CCPA defines “sale” as the transfer of Personal Information for monetary or other valuable consideration. Although we do not “sell” Personal Information as that term may be commonly interpreted, we engage in online activities that may constitute a sale or a share of Personal Information under California law. This may include showing you advertisements on other websites or applications.
The following table identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of third parties to whom we sold or shared Personal Information:
Category of Personal Information | Categories of Third Parties |
Unique personal identifiers (device identifier; cookies, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; email addresses; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device); geolocation data; inferences drawn to create profiles |
Advertising networks; data analytics and measurement providers |
We sold or shared Personal Information to third parties to advance our commercial and economic interests.
The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of recipients to whom we disclosed Personal Information.
Category of Personal Information | Categories of Recipients |
Identifiers (see above for data elements); Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (see above for data elements) | Advertising networks, service providers, internet service providers, data analytics and measurement providers, operating systems and platforms, other users, social networks, promotion co-sponsors and prize providers, and government entities |
Commercial information; geolocation data and precise geolocation; audio, electronic, visual, thermal, olfactory, or similar information | Advertising networks, service providers, data analytics and measurement providers, operating systems and platforms, and social networks |
Social Security number | Government agencies and service providers |
We disclosed Personal Information for the business or commercial purposes described above.
Business-to-Business
We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Policy, have collected the following categories of Personal Information when you interact with us in a business-to-business capacity:
- Identifiers (name, postal address, online identifier, Internet Protocol address, email address, Social Security number, tax ID number)
- Unique personal identifiers (device identifier; cookies or other similar technology; customer number; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
- Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (signature, telephone number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, as well as the categories listed in “Identifiers” category above)
- Characteristics of protected classifications under California or federal law (race, color, sex/gender, military or veteran status, political affiliations or activities)
- Commercial information (records of personal property, products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information)
- Internet or other electronic network activity information (information regarding consumer’s interaction with website, application or advertisement)
- Geolocation data
- Professional or employment-related information (including employment history)
- Education information
- Sensitive Personal Information (Personal Information that reveals a consumer’s Social Security; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; racial or ethnic origin, religious or philosophical beliefs
We collect Personal Information directly from California residents (such as email correspondence, client meetings, etc.), third parties (such as your organization and event organizers, Internet service providers, and operating systems and platforms), industry or prospecting reports, and social media platforms (such as LinkedIn). We do not collect all categories of Personal Information from each source.
In addition to the purposes stated above in the section “How We Use Your Personal Data” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:
- Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
- Debugging to identify and repair errors that impair existing intended functionality
- Performing services, vendor selection and setup, credit checks, payment processing and collection, and enabling account access and purchases
- Advancing our commercial or economic interests, including lead generation, sales tracking, marketing, and analytics
We did not sell or share this Personal Information to third parties in the 12 months preceding the Last Updated Date of this Privacy Policy. The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of recipients to whom we disclosed Personal Information.
Category of Personal Information | Categories of Recipients |
Identifiers (see above for data elements); geolocation data | Service providers, collection agencies, and government entities |
Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account | Service providers |
Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (see above for data elements) | Service providers; prospective clients; public audiences |
Characteristics of protected classifications under California or federal law (see above for data elements) | Service providers, prospective clients, public audiences, and government entities |
Commercial information | Service providers and collection agencies |
Internet or other electronic network activity information, including, but not limited to, information regarding a consumer’s interaction with an internet website application, or advertisement | Service providers and internet service providers |
Racial or ethnic origin, religious or philosophical beliefs | Service providers, prospective clients, public audiences, and government entities |
We disclosed Personal Information for the business or commercial purposes described above.
We do not knowingly sell or share the Personal Information of consumers under 16 years of age.
Retention of Personal Information
We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.
Your Rights
If you are a California resident, you have the following rights with respect to your Personal Information:
- The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;
- The right to delete Personal Information that we collected from you, subject to certain exceptions;
- The right to correct inaccurate Personal Information that we maintain about you;
- If we sell or share Personal Information, the right to opt out of the sale or sharing;
- If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and
- The right not to receive discriminatory treatment by us for the exercise of privacy rights the CCPA confers.
How to Submit a Request to Know, Delete, and/or Correct
You may submit a request to know, delete, and/or correct through our interactive webform available here or by calling us toll free at 833-626-2272 . If you have an account with us, you must provide your password when you submit your request to know, delete, and/or correct.
If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, we will require additional information to verify your authority to act on behalf of the California resident.
Our Process for Verifying a Request to Know, Delete, and/or Correct
We will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request. Our verification process may differ depending on whether you maintain a password-protected account with us.
If you maintain a password-protected account, we may verify by requiring you to provide your password. Prior to disclosing or deleting the Personal Information, we may ask you to re-authenticate yourself with respect to that account.
If you do not maintain a password-protected account, or if you are an account-holder but we suspect fraudulent or malicious activity with your account, we will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.
Right to Opt Out of Sale or Sharing of Personal Information
If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information.
You may submit a request to opt out of sales or sharing through our interactive webform available by clicking here. You also may submit a request by calling us toll free at 833-626-2272. If you have enabled certain privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out. Please see the “Universal Opt-Out Mechanisms” section above for more information.
Right to Limit Use and Disclosure of Sensitive Personal Information
California residents have the right to limit our use or disclosure of their sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations. You may submit a request to limit our use or disclosure of your sensitive Personal Information through our interactive webform available by clicking here .
Shine the Light Law
We do not disclose personal information obtained through our Sites or Services to third parties for their direct marketing purposes. Accordingly, we have no obligations under California Civil Code § 1798.83.
11. Accessibility
We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below.
12. How to Contact Us
For questions or concerns about our privacy policies or practices, please contact us at:
833-626-2272
6300 S. Syracuse Way, Suite 300
Centennial, CO 80111
privacy@ncm.com
Employee /Officer/ Director/ Owner/ Applicant/ Independent Contractor Privacy Policy
For California Residents
Last Updated: December 8, 2023
National CineMedia, LLC and its affiliates (“NCM,” “We,” or “Us”) have published this Privacy Policy to provide California residents who are employees, officers, directors, owners, applicants, or independent contractors of NCM (“You” or “Consumer”) with a description of our practices regarding the collection, recording, use, selling, and disclosure of Personal Information and of the rights You have regarding your Personal Information. We discuss below the Personal Information We collect, record, and store; provide information about how We use Personal Information and the Personal Information that We disclose; and describe your rights regarding your Personal Information. For details about what constitutes Personal Information and details about the categories of Personal Information We collect; the categories of sources from which We collect that Personal Information; our business or commercial purposes for collecting and using Personal Information; an indication of whether We have disclosed Personal Information, the categories of third-parties to which We disclose Personal Information; and our intended length of retention for each category of Personal Information, please refer to the definitions, discussion, and chart in Appendix A.
Personal Information We Collect, Record, and/or Store
Information from You:
We collect, record, and/or store Personal Information from You. For example, We receive Personal Information from and about You when You apply for a job with Us; work for Us as an employee, officer, or director; or provide products or services to Us as an independent contractor. That Personal Information may include:
· your name, title, and contact information, such as mobile or office number, email address, postal address(es), and social media handle
· documents establishing identity and/or employment authorization as shown on Form I-9 (such as passport, state driver’s license or other ID card, Social Security Account Number or Tax Identification Number card or other document establishing employment authorization)
· work history
· education
· date of birth
· gender
· ethnicity
· nationality
· marital status
· disability status
· veteran status
· medical information
· vehicle insurance information
· sponsorship and work visa information
· any username and password You create with Us or use through our network
· bank account information (such as account number and routing number)
· life event records (e.g., birth or marriage certificates and divorce documentation)
· information about your dependents and beneficiaries (such as name, address, phone number, relationship, gender, Social Security Number or Tax Identification Number, medical information, and date of birth)
· photos of You and your dependents
· other Personal Information that You provide to Us
Information from Your and Our Devices and Other Sites and Apps:
We receive information from your and our devices and from other sites and apps, including:
· hardware and software information and settings
· Internet Protocol addresses
· device attributes, such as make and model
· precise geo-location with date and time stamps
· your visits to and interaction with NCM systems, including information on areas or components of the NCM systems and websites You access
Information from Others:
We may also receive Personal Information from other parties (such as former employers, health care providers, background check providers, and government entities), including:
· name and aliases
· employment-related information (such as titles and dates employed)
· background check information (such as criminal history, motor vehicle history, and education information)
· medical information about you and your dependents
· alimony and child support obligations
Personal Information Other Organizations May Collect, Record, Store, and/or Use
Similarly, when You have acted or are acting as an employee, owner, director, officer, or independent contractor for Us, other organizations may collect, record, use, and disclose your Personal Information that they receive within the context of Us and those organizations conducting due diligence or providing or receiving products or services to or from each other. You should refer to each organization’s privacy policy for a description about its privacy practices and your privacy rights.
How We Use Personal Information
Furthering the Relationship between Us and You, as an Applicant, Employee, Officer, Director, Owner, or Independent Contractor
We use your Personal Information in connection with the relationship You have with Us. For example, depending on the nature of your relationship with Us, We may use your Personal Information to:
· evaluate your capabilities (such as performing skills assessments, comparing skills to job postings, performing background checks, conducting performance reviews, or managing performance)
· fulfill our obligations to You (such as paying fees You have earned, paying wages and bonuses, granting equity awards, or providing employee benefits to You and your beneficiaries)
· fulfill our legal and reporting obligations (such as tax reporting, reporting employment metrics, complying with alimony or child support requirements, or securities filings)
· enhancing our workforce (such as through our Diversity, Equity, and Inclusion initiatives and affirmative action plans)
· confirming your employment and income history with NCM
Personal Information We Disclose
We disclose Personal Information in connection with our current or past relationship with You. For example, We disclose your name, bank account number, and routing number to make payments to You. We may also disclose to government entities your name, address, Social Security Number or Tax ID Number, and amounts We have paid to You or included in your income (such as wages, bonuses, or equity awards). We may provide your name, address, email address, equity awards, and dividends to brokerages. We may also disclose your and your beneficiaries’ Personal Information to provide You and them with benefits. We may disclose your employment and income history in connection with a loan You are seeking or to confirm your employment history with Us to your future prospective employers. We report Personal Information (such as gender, veteran status, disability, ethnicity, age, date of birth, workers compensation classification, or unemployment information) to government entities. We may make such disclosures directly to others or through our service providers or other third parties.
Sale of Personal Information
We do not currently sell your Personal Information, however, We may sell Personal Information in the future, including in connection with a merger or an acquisition of all or a portion of our business.
Sharing of Personal Information
We do not share, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate (“share”) your Personal Information to third-parties for targeted advertising purposes.
Your Rights Regarding Personal Information
In accordance with applicable law (and subject to applicable restrictions, limitations, and exceptions), You have the right to:
Know What Personal Information is Being Collected, Access Your Personal Information, and Obtain a Copy of Your Personal Information
You have the right to request that We disclose to You the categories of Personal Information We have collected about You; the categories of sources from which the Personal Information is collected; our business or commercial purpose for collecting, selling, or sharing your Personal Information; the categories of third-parties to whom We disclose Personal Information; and the specific pieces of Personal Information We have collected about You.
Correct Inaccurate Personal Information
You have the right to request that We correct your inaccurate Personal Information, taking into account the nature of the Personal Information and the purposes of processing the Personal Information.
Know What Personal Information is Sold, Shared, or Disclosed for a Business Purpose and to Whom
You have the right to request that We disclose to You the categories of Personal Information about You that We disclosed for a business purpose and the categories of third-parties to whom the Personal Information was disclosed. We do not currently sell or share your Personal Information.
Limit Use and Disclosure of Your Sensitive Personal Information
You have the right, at any time, to direct Us to limit our use of your Sensitive Personal Information, but your direction will not affect any use: necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services; helping to ensure security and integrity; that is short-term and transient (including non-personalized advertising shown as part of your current interaction with Us); involving performing services on our behalf (including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on our behalf); to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Us, or to improve, upgrade, or enhance that service or device; or as authorized by law, rule, or regulation.
Delete Your Personal Information
You have the right to request that We delete your Personal Information that We have collected from or about You unless it is reasonably necessary for Us to maintain your Personal Information (e.g., to complete a transaction, provide a good or service You requested or reasonably anticipate within our ongoing business relationship with You, or otherwise perform under a contract with You, help to ensure security and integrity, debug to identify and repair errors that impair existing intended functionality, in connection with the exercise of free speech or another right provided for by law, enable internal uses, or comply with a legal obligation or law (including electronic communications laws)).
Not be Discriminated Against following Your Opt-Out or Exercise of Other Privacy Rights
We will not discriminate against You because You exercise any of the rights listed above, but We may charge You a different price or rate or provide a different level or quality of goods or services to You when that difference is reasonably related to the value of your data to Us.
Exercising Your Rights
You (or an authorized agent that has signed permission from You) can submit requests relating to these rights by filling out the form available at https://www.ncm.com/privacy-choices; emailing Us at unsubscribe@ncm.com; writing Us at National CineMedia, Attn: Customer Service, 6300 South Syracuse Way, Suite 300, Centennial, CO 80111; or calling Us at 1-833-NCM-2272.
For requests that are manifestly unfounded, excessive, or repetitive, We may either charge You a reasonable fee or refuse to act on your request. Further, We are not obligated to provide information in connection with your rights to know what Personal Information is being collected, access Personal Information, or obtain a copy of Personal Information; correct inaccurate Personal Information; know what Personal Information is disclosed and to whom; or delete Personal Information if We cannot verify that You are the Consumer about whom We have collected the Personal Information or are an agent authorized to act on the Consumer’s behalf. In addition, We do not have to honor your request if doing so would violate an evidentiary privilege or adversely affect or infringe on the rights, freedoms, or activities of others.
We will generally respond to verified requests for information, correction, or deletion within 45 days after We receive a verifiable consumer request, but We may extend our response period by an additional 45 days by notifying You within the initial 45-day period that We are extending it. If We decline your request, You may submit an appeal to Us by emailing Us at unsubscribe@ncm.com or writing Us at National CineMedia, Attn: Customer Service, 6300 South Syracuse Way, Suite 300, Centennial, CO 80111. In your appeal, You must provide Us with an explanation of why You think We should not have declined your request. Within 45 days after We receive your appeal, We will notify You of any action taken or not taken in response to your appeal. If We deny your appeal, You may contact your state Attorney General’s office.
What Exercising Your Rights Does Not Affect
Even after You submit a request, We can use or disclose your information in certain ways that are allowed by law, rule, or regulation. For example, We can collect, record, use, disclose, sell, or share your information:
To comply with federal, state, or local laws or comply with a court order or subpoena;
To comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities;
To cooperate with law enforcement agencies concerning conduct or activity that We reasonably and in good faith believe may violate federal, state, or local law;
To cooperate with a government agency request for emergency access to your Personal Information if any natural person is at risk or danger of death or serious physical injury;
To a service provider, contractor, or other third-party bound to comply with specified privacy obligations;
As a furnisher of information for use in a credit report or as a user of a credit report;
To exercise or defend legal claims;
With a person covered by an evidentiary privilege;
In deidentified or aggregate form;
In connection with a merger or sale of an ownership interest or all or a portion of our assets; or
As otherwise permitted by law, rule, or regulation.
Some browsers have a “do not track” feature that lets You tell websites that You do not want your online activities tracked. At this time, the NCM Properties do not respond to web browser “do not track” requests or similar signals because a uniform technological standard has not yet been developed.
Appendix A
As defined by state privacy laws, “Personal Information” includes information that identifies, relates to, describes, is linked to, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular identified or identifiable natural person or household. “Sensitive Personal Information” includes Personal Information that reveals your social security, driver’s license, state identification card, or passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, or union membership; the contents of your mail, email, and text messages unless We are the intended recipient; genetic or biometric information for the purpose of uniquely identifying You; Personal Information collected and analyzed concerning your health (including mental or physical health diagnosis), sex life, or sexual orientation; and Personal Information collected from a known child.
We do not collect, record, use, or disclose all the information listed in the terms defined above. Instead, in the following chart, We provide more detail about the categories of Personal Information we collect; the categories of sources from which We collect that Personal Information; our business or commercial purposes for collecting and using Personal Information; an indication of whether We have disclosed Personal Information, the categories of third-parties to which We disclose Personal Information; and our intended length of retention for each category of Personal Information:
Categories of Personal Information Collected (including in the preceding 12 months) |
Categories of Sources from which Information Collected |
Business or Commercial Purposes for Collecting, Using, or Disclosing |
Whether Information Sold or Shared (including within the preceding 12 months) |
Whether Information Disclosed (including within the preceding 12 months) |
Categories of Third-Parties to which Information Disclosed |
Intended Length of Retention |
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers |
Consumers and their devices directly, operating systems and platforms, background check providers, recruiting services and platforms, employees, healthcare providers, and government entities |
Work-related activities and communications, such as evaluating candidates, assessing performance, making payments, providing compensation, granting stock rights, providing benefits, filing government reports, and auditing |
Information is not sold or shared |
Information is disclosed |
Financial institutions, benefits brokers and providers, insurance brokers and carriers, employment verification services, operating systems and platforms, accounting firms, law firms, service providers, healthcare providers, and government entities |
Up to 25 years |
Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information |
Consumers and their devices directly, operating systems and platforms, background check providers, recruiting services and platforms, employees, healthcare providers, and government entities |
Work-related activities and communications, such as evaluating candidates, assessing performance, making payments, providing compensation, granting stock rights, providing benefits, filing government reports, and auditing |
Information is not sold or shared |
Information is disclosed |
Financial institutions, benefits brokers and providers, insurance brokers and carriers, employment verification services, operating systems and platforms, accounting firms, law firms, service providers, healthcare providers, and government entities |
Up to 25 years |
Characteristics of protected classifications under California or federal law |
Consumers directly, operating systems and platforms, background check providers, recruiting services and platforms, employees, healthcare providers, and government entities |
Work-related activities and communications, such as facilitating Diversity, Equity, and Inclusion initiates, filing government reports, and auditing |
Information is not sold or shared |
Information is disclosed |
Law firms, service providers, and government entities |
Up to 25 years |
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
Biometric information |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement |
Consumers and their devices directly, operating systems and platforms, and background check providers, recruiting services and platforms, employees, healthcare providers, and government entities |
Work-related activities, such as monitoring network access, use, and security |
Information is not sold or shared |
Information is disclosed |
Service providers |
Up to 25 years |
Geolocation data |
Consumers and their devices directly, operating systems and platforms, background check providers, recruiting services and platforms, employees, healthcare providers, and government entities |
Work-related activities, such as monitoring network access, use, and security |
Information is not sold or shared |
Information is disclosed |
Service providers |
Up to 25 years |
Audio, electronic, visual, thermal, olfactory, or similar information |
Consumers and their devices directly, operating systems and platforms, background check providers, recruiting services and platforms, employees, healthcare providers, and government entities |
Work-related activities and communications, such as evaluating candidates, assessing performance, making payments, providing compensation, granting stock rights, providing benefits, filing government reports, and auditing |
Information is not sold or shared |
Information is disclosed |
Financial institutions, benefits brokers and providers, insurance brokers and carriers, employment verification services, operating systems and platforms, accounting firms, law firms, service providers, healthcare providers, and government entities |
Up to 25 years |
Professional or employment-related information |
Consumers directly, background check providers, and former employers |
Work-related activities and communications, such as evaluating candidates, filing government reports, and auditing |
Information is not sold or shared |
Information is disclosed |
Financial institutions, benefits brokers and providers, insurance brokers and carriers, employment verification services, operating systems and platforms, accounting firms, law firms, service providers, healthcare providers, and government entities |
Up to 25 years |
Education information |
Consumers directly, background check providers, and educational institutions |
Work-related activities and communications, such as evaluating candidates, filing government reports, and auditing |
Information is not sold or shared |
Information is disclosed |
Employment verification services, operating systems and platforms, and government entities |
Up to 25 years |
Inferences drawn from any of the above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, affiliations, beliefs, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
Categories of Sensitive Personal Information Collected (including in the preceding 12 months). Sensitive Personal Information is Personal information that reveals: |
Categories of Sources from which Information Collected |
Business or Commercial Purposes for Collecting, Using, or Disclosing |
Whether Information Sold or Shared (including within the preceding 12 months) |
Whether Information Disclosed (including within the preceding 12 months) |
Categories of Third-Parties to which Information Disclosed |
Intended Length of Retention |
A consumer’s social security, driver’s license, state identification card, or passport number |
Consumers directly |
Work-related activities and communications, such as confirming work eligibility, filing government reports, and auditing |
Information is not sold or shared |
Information is disclosed |
Government agencies and service providers |
Up to 25 years |
A consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account |
Consumers directly |
Work-related activities and communications, such as identity management, and monitoring network access, use, and security |
Information is not sold or shared |
Information is disclosed |
Service providers |
Up to 25 years |
A consumer’s precise geolocation (within 1,850 feet of a specific location) |
Consumers and their devices directly, operating systems and platforms, background check providers, recruiting services and platforms, employees, healthcare providers, and government entities |
Work-related activities, such as monitoring worksite presence (e.g., field technicians at exhibitor locations) |
Information is not sold or shared |
Information is disclosed |
Service providers |
Up to 25 years |
A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership |
Consumers directly |
Work-related activities and communications, such as facilitating Diversity, Equity, and Inclusion initiates, filing government reports, and auditing |
Information is not sold or shared |
Information is disclosed |
Law firms, service providers, healthcare providers, and government entities |
Up to 25 years |
A consumer’s citizenship or immigration status |
Consumers directly |
Work-related activities and communications, such as establishing work authorization, facilitating Diversity, Equity, and Inclusion initiates, filing government reports, and auditing |
Information is not sold or shared |
Information is disclosed |
Law firms, service providers, and government entities |
Up to 25 years |
The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
A consumer’s genetic data |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
The processing of biometric information for the purpose of uniquely identifying a consumer |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
Personal Information collected and analyzed concerning a consumer’s health (including a mental or physical health diagnosis) |
Consumers directly, healthcare providers, and insurance companies |
Work-related activities, such as providing health benefits and granting family and medical leave |
N/A |
N/A |
Law firms, service providers, healthcare providers, and government entities |
Up to 25 years |
Personal Information collected and analyzed concerning a consumer’s sex life or sexual orientation |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |